all-in-one privacy solution":["Proton Unlimited to wszechstronne rozwiązanie zapewniające prywatność"],"Black Friday":["Czarny Piątek"],"No ads. Privacy by default.":["Brak reklam. Prywatność w standardzie."],"People before profits":["Ludzie przed zyskiem"],"Security through transparency":["Bezpieczeństwo dzięki przejrzystości"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Najlepsze oferty Proton Mail ${ BLACK_FRIDAY }"],"The world’s only community- supported email service":["Jedyna na świecie usługa poczty elektronicznej wspierana przez społeczność"]},"specialoffer:limited":{"${ hours } hour":["${ hours } godzina","${ hours } godziny","${ hours } godzin","${ hours } godziny"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Pozostało: ${ hoursLeft }, ${ minutesLeft } i ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuta","${ minutes } minuty","${ minutes } minut","${ minutes } minuty"],"${ seconds } second":["${ seconds } sekunda","${ seconds } sekundy","${ seconds } sekund","${ seconds } sekundy"],"Limited time offer":["Oferta ograniczona czasowo"]},"specialoffer:listitem":{"Create multiple addresses":["Utwórz wiele adresów"],"Hide-my-email aliases":["Aliasy hide-my-email"],"Quickly unsubscribe from newsletters":["Szybko anuluj subskrypcję biuletynów"],"Use your own domain name":["Korzystaj z własnej nazwy domeny"]},"specialoffer:logos":{"As featured in":["Opinie naszych klientów"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Uzyskaj zaszyfrowaną usługę e-mail, która chroni Twoją prywatność"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Wyprzedaż Proton Mail z okazji Czarnego Piątku – uzyskaj do 40% zniżki"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Uzyskaj do 40% zniżki na subskrypcje Proton Mail w ten Czarny Piątek. Znajdź wspaniałe oferty naszych bezpiecznych planów usługi poczty elektronicznej w szyfrowaniu end-to-end."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Wyprzedaż Proton Mail z okazji Czarnego Piątku | Do 40% zniżki na bezpieczną pocztę elektroniczną"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Płatne ${ TOTAL_SUM } za pierwszy rok"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"30-day money-back guarantee":["30-dniowa gwarancja zwrotu pieniędzy"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Płatne ${ TOTAL_SUM } za pierwsze 2 lata"],"Billed at ${ TOTAL_SUM } for the first year":["Płatne ${ TOTAL_SUM } za pierwszy rok"],"You save ${ SAVE_SUM }":["Oszczędzasz ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Uwielbiam ProtonMail"],"My favorite email service":["Moja ulubiona usługa e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Dziękuję Protonowi za dbanie o nasze bezpieczeństwo w skomplikowanym internetowym uniwersum."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dostajesz to, za co płacisz. W przypadku przedsiębiorstw big tech, jeśli nie płacisz nic, zostaniesz wykorzystany. Przestałam korzystać z Gmail i przeniosłam się na @ProtonMail"]},"specialoffer:time":{"Days":["Dni"],"Hours":["Godz."],"Min":["Min"]},"specialoffer:title":{"And much more":["I wiele więcej"],"Make your inbox yours":["Spraw, aby Twoja skrzynka odbiorcza była naprawdę Twoja"],"Safe from trackers":["Bezpieczeństwo od skryptów śledzących"],"Stay organized":["Zachowaj porządek"],"Black Friday email deals":["Oferty e-mailowe na Czarny Piątek"],"Don’t just take our word for it":["Nie musisz wierzyć nam na słowo"],"Our story":["Nasza historia"],"Transfer your data from Google in one click":["Przenieś dane z Google jednym kliknięciem"]},"specialoffer:tooltip":{"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Łatwo udostępniaj swój kalendarz rodzinie, znajomym oraz współpracownikom i wyświetla kalendarze zewnętrzne."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Zawiera obsługę 1 niestandardowej domeny e-mail, 10 adresów e-mail, 10 aliasów hide-my-email, udostępnianie kalendarza i nie tylko."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Obejmuje obsługę 3 niestandardowych domen e-mail, 15 adresów e-mail, nielimitowane aliasy hide-my-email, udostępnianie kalendarza i nie tylko."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Zarządzanie nawet 25 kalendarzami, aplikacje mobilne, bezpieczne szyfrowanie metodą end-to-end, importowanie kalendarza za pomocą jednego kliknięcia z Google i więcej."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["W tej chwili mamy problemy z usługą Proton VPN"],"Learn more":["Dowiedz się więcej"]},"Status banner":{"Learn more":["Dowiedz się więcej"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Uwaga: obecnie występują problemy z usługą ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["Mamy problemy z co najmniej jedną usługą."]},"suggestions":{"Suggestions":["Sugestie"]},"Support":{"Sub category":["Podkategoria","Podkategorie","Podkategorii","Podkategorii"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min","${ readingTime } min","${ readingTime } min"],"Category":["Kategoria","Kategorie","Kategorii","Kategorii"],"Didn’t find what you were looking for?":["Nie znaleziono szukanej frazy?"],"General contact":["Skontaktuj się, wykorzystując ogólne zapytanie"],"Get help":["Uzyskaj pomoc"],"Legal contact":["Skontaktuj się z działem prawnym"],"Media contact":["Skontaktuj się z zespołem medialnym"],"Partnerships contact":["Skontaktuj się z zespołem ds. partnerstwa"],"Reading":["Odczytywanie"]},"Support troubleshooting":{"--- Select ---":["--- Wybierz ---"],"App version":["Wersja aplikacji"],"Browser":["Przeglądarka"],"Check if this helps":["Sprawdź, czy to pomoże"],"Choose a category for your question":["Wybierz kategorię pytania"],"Choose a product":["Wybierz produkt"],"Did this solve your issue ?":["Czy Twój problem został rozwiązany?"],"Faster assistance is just a few clicks away — please make your selections":["Szybsze wsparcie w zasięgu ręki – dokonaj wyboru"],"No, contact support":["Nie, skontaktuj się z pomocą techniczną"],"Proton account":["Konto Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Dziękujemy za podzielenie się opinią"],"Troubleshooting":["Rozwiązywanie problemów"],"What can we help with ?":["W czym możemy Ci pomóc?"],"Yes":["Tak"]},"support_modal_search_query":{"Search query":["Zapytanie wyszukiwania"]},"support_search_button":{"Search":["Szukaj"]},"support_search_i_am_looking_for":{"I'm looking for":["Szukam"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["W celu szybszego rozwiązania problemu dokonaj zgłoszenia przez aplikację Bridge: Pomoc > Zgłoś problem."],"Information":["Informacje"]},"SupportForm:option":{"Account Security":["Bezpieczeństwo konta"],"Contacts":["Kontakty"],"Custom email domain":["Niestandardowa domena e-mail"],"Email delivery and Spam":["Dostarczanie wiadomości e-mail i spam"],"Encryption":["Szyfrowanie"],"Login and password":["Login i hasło"],"Merge aliases and accounts":["Scalanie aliasów i kont"],"Migrate to Proton":["Migracja do Proton"],"Notifications":["Powiadomienia"],"Other":["Inne"],"Plans and billing":["Plany i rozliczenia"],"Proton for Business":["Proton for Business"],"Sign up":["Rejestracja"],"Storage":["Przestrzeń dyskowa"],"Users, addresses, and identities":["Użytkownicy, adresy i tożsamości"]},"SupportForm:optionIntro":{"Select a topic":["Wybierz temat"]},"swiss_baseed_feature":{"Swiss based":["Ulokowany w Szwajcarii"]},"Testimonial":{"Awards":["Nagrody"],"Customers":["Klienci"],"Featured":["Wyróżnione"],"Go to testimonial source":["Przejdź do źródła referencji"],"Reviews":["Opinie"],"Videos":["Pliki wideo"]},"Text":{"Find the plan that's right for you":["Znajdź odpowiedni plan dla siebie"],"If you need help, check out our ${ supportLink }.":["Jeśli potrzebujesz pomocy, sprawdź naszą ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Strona, której szukasz, mogła zostać usunięta lub link jest przestarzały."]},"Title":{"On this page":["Na tej stronie"],"Related articles":["Powiązane artykuły"],"Share ${ thisPage }":["Udostępnij ${ thisPage }"],"Thank you!":["Dziękujemy!"],"this page":["tę stronę"]},"Tooltip":{"More information":["Więcej informacji"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Utwórz do 20 niestandardowych, szyfrowanych kalendarzy z możliwością ich udostępniania. Ponadto możesz dodać do 5 kalendarzy znajomych, rodziny, współpracowników i organizacji."]},"version_history_label":{"Version history":["Historia wersji"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Przechowuj do ${ versionHistoryNumber } wersji każdego pliku do ${ years } lat"]},"vpn_features_link":{"View VPN plans":["Wyświetl plany usługi VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Uzyskaj dostęp do zablokowanej zawartości i przeglądaj ją prywatnie"]}}},"unleashApi":"https://account.proton.me/api","cdn":{},"base":"blog"};
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Search Risk – How Google Almost Killed Proton Mail | Proton
In the past two months, many of you have reached out to us to ask about the mysterious tweets we sent to Google in August(new window). At Proton(new window), transparency is a core value, and we try to be as transparent with our community as possible. As many people have continued to point out to us, we need to be more transparent here to avoid continued confusion and speculation. Thus, we are telling the full story today to clarify what happened.
What Happened?
The short summary is that for nearly a year, Google was hiding Proton Mail from search results for queries such as ‘secure email’ and ‘encrypted email’. This was highly suspicious because Proton Mail has long been the world’s largest encrypted email provider.
When Proton Mail launched in Beta back in May 2014, our community rapidly grew as people from around the world came together and supported us in our mission to protect privacy in the digital age. Our record breaking crowdfunding campaign(new window) raised over half a million dollars from contributors and provided us with the resources to make Proton Mail competitive against even the biggest players in the email space.
By the summer of 2015, Proton Mail passed half a million users(new window) and was the world’s most well known secure email service. Proton Mail was also ranking well in Google search at this time, on the first or second page of most queries including “encrypted email” and “secure email”. However, by the end of October 2015, the situation had changed dramatically, and Proton Mail was mysteriously no longer showing up for searches of our two main keywords.
Between the beginning of the summer and the fall of 2015, Proton Mail did undergo a lot of changes. We released Proton Mail 2.0, we went fully open source(new window), we launched mobile apps in beta, and we updated our website, changing our TLD from .ch to the more widely known .com. We also doubled in size, growing to nearly 1 million users by the fall. All of these changes should have helped Proton Mail’s search rankings as we became more and more relevant to more people.
In November 2015, we became aware of the problem and consulted a number of well known SEO experts. None of them could explain the issue, especially since Proton Mail has never used any blackhat SEO tactics, nor did we observe any used against us. Mysteriously, the issue was entirely limited to Google, as this anomaly was not seen on any other search engine. Below are the search rankings for Proton Mail for ‘secure email’ and ‘encrypted email’ taken at the beginning of August 2016 across all major search engines. We rank on either page 1 or 2 everywhere except Google where we are not ranked at all.
All throughout Spring 2016, we worked in earnest to get in touch with Google. We created two tickets on their web spam report form explaining the situation. We even contacted Google’s President EMEA Strategic Relationships, but received no response nor improvement. Around this time, we also heard about the anti-trust action brought forward by the European Commission against Google(new window), accusing Google of abusing its search monopoly to lower the search rankings of Google competitors(new window). This was worrying news, because as an email service that puts user privacy first, we are the leading alternative to Gmail for those looking for better data privacy.
In August, with no other options, we turned to Twitter to press our case. This time though, we finally got a response(new window), thanks in large part to the hundreds of Proton Mail users who drew attention to the issue and made it impossible to ignore. After a few days, Google informed us that they had “fixed something” without providing further details. The results could be immediately seen.
In the above plots, the x-axis is time and the y-axis is search ranking (lower number is better). The dates where there are no data points are times when we are not ranked at all by Google. After Google made some changes, Proton Mail’s rankings immediately recovered and are now ranked #1 and #3 for ‘secure email’ and ‘encrypted email’ respectively. Without any additional explanation from Google, we may never know why Proton Mail become unranked. In any case, we do appreciate Google finally taking action to resolve the issue, we just wished it happened sooner.
The Danger of Search Risk
This incident however highlights a previously unrecognized danger that we are now calling Search Risk. The danger is that any service such as Proton Mail can easily be suppressed by either search companies, or the governments that control those search companies. This can happen even across national borders. For example, even though Google is an American company, it controls over 90% of European search traffic(new window). In this case, Google directly caused Proton Mail’s growth rate worldwide to be reduced by over 25% for over 10 months.
This meant that Proton Mail’s income from users was also cut by 25%, putting financial pressure on our operations. We went from being able to cover all our monthly expenses to having to draw from our emergency reserve fund. The lost income and financial damage incurred as a result was several hundred thousand Swiss Francs (1 CHF = 1.01 USD), which will never be reimbursed.
The only reason we survived to tell this story is because the majority of Proton Mail’s growth comes from word of mouth, and our community is too loud to be ignored. Many other companies won ’t be so fortunate. This episode illustrates that Search Risk is serious, which is why we now agree with the European Commission that given Google’s dominant position in search, more transparency and oversight is critical.
Defending Against Search Risk
This incident illustrates that for Proton Mail to be successful, it is important that we can continue to grow independently of search engines so that it is impossible for any search company to intentionally or unintentionally cripple us. This is easier said than done, but there are easy actions that we can all do to safeguard the future of Proton Mail:
Tell your friends and family about Proton Mail. The other benefit of this is that you will also get automatic end-to-end encryption when you email them.
Writing articles or blog posts about Proton Mail and help spread the word about online privacy.
The more we get the word out about the importance of online privacy, the more we make it impossible to suppress, ban, or otherwise pressure encrypted email services such as Proton Mail. We believe online privacy is critical for an open, democratic, and free future, and regardless of the obstacles ahead of us, we will continue building the tools necessary to protect this future. Thank you for supporting us and making this possible.
For questions and comment, you can reach us at media@proton.me.
Proton Mail is supported by community contributions. We don’t serve ads or abuse your privacy. You can support our mission by upgrading to a paid plan.
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