all-in-one privacy solution":["Proton Unlimited es solución de privacidad más completa"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sin publicidad. La privacidad por bandera."],"People before profits":["Nos importan las personas, no los beneficios"],"Security through transparency":["Seguridad con transparencia"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["Las mejores ofertas del ${ BLACK_FRIDAY } de Proton Mail"],"The world’s only community- supported email service":["El único servicio de correo electrónico con apoyo de la comunidad"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Tiempo restante: ${ hoursLeft }, ${ minutesLeft } y ${ secondsLeft }"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tiempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crea varias direcciones"],"Hide-my-email aliases":["Alias de hide-my-email"],"Quickly unsubscribe from newsletters":["Date de baja rápidamente de boletines"],"Use your own domain name":["Usa tu propio nombre de dominio"]},"specialoffer:logos":{"As featured in":["Hablan de nosotros"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Apuesta por un servicio de correo electrónico cifrado que protege tu privacidad"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Rebajas de Black Friday de Proton: hasta un 40 % de descuento"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Contrata Proton Mail con hasta un 40 % de descuento en las rebajas de Black Friday. Encontrarás nuestros planes de correo electrónico cifrado de extremo a extremo al mejor precio."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Rebajas de Black Friday en Proton Mail | Correo electrónico seguro con hasta un 40 % de descuento"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* A un precio de ${ TOTAL_SUM } durante el primer año"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"30-day money-back guarantee":["Garantía de devolución de 30 días"],"Billed at ${ TOTAL_SUM } for the first 2 years":["A un precio de ${ TOTAL_SUM } durante los 2 primeros años"],"Billed at ${ TOTAL_SUM } for the first year":["A un precio de ${ TOTAL_SUM } durante el primer año"],"You save ${ SAVE_SUM }":["Ahorras ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["−${ DISCOUNT }"],"${ PERCENT_OFF } off":["−${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Mi servicio de correo electrónico favorito"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Gracias, Proton, por brindarnos protección en este mundo salvaje de Internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Dan justo lo que prometen. Si las grandes tecnológicas te ofrecen algo gratis, se aprovechan de ti, por eso dejé de usar Gmail y me pasé a @ProtonMail"]},"specialoffer:time":{"Days":["días"],"Hours":["horas"],"Min":["min"]},"specialoffer:title":{"And much more":["Y mucho más"],"Make your inbox yours":["Personaliza tu bandeja de entrada"],"Safe from trackers":["Evita los rastreadores"],"Stay organized":["Mantenlo todo en orden"],"Black Friday email deals":["Ofertas en correo electrónico del Black Friday"],"Don’t just take our word for it":["Lee testimonios de otras personas"],"Our story":["Nuestra historia"],"Transfer your data from Google in one click":["Transfiere tus datos de Google con un clic"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega con privacidad. Incluye ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países. Conecta hasta 10 dispositivos, acceder a servicios de streaming de todo el mundo, dispón de la protección de bloqueadores de malware y anuncios, etc."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Comparte tu calendario con familiares, amigos y compañeros fácilmente y consulta calendarios externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 1 dominio de correo electrónico personalizado, 10 direcciones de correo electrónico, 10 alias de hide-my-email, posibilidad de compartir calendario, etc."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Incluye compatibilidad con 3 dominios de correo electrónico personalizado, 15 direcciones de correo electrónico, alias ilimitados de hide-my-email, posibilidad de compartir calendario, etc."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gestiona hasta 25 calendarios protegidos con cifrado de extremo a extremo y con opción, por ejemplo, de importar los de Google con un solo clic."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["Hay problemas con el servicio de Proton VPN en estos momentos"],"Learn more":["Más información"]},"Status banner":{"Learn more":["Más información"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Ten presente que, en estos momentos, el servicio de ${ issues[0] } está dando problemas de funcionamiento."],"We are experiencing issues with one or more services at the moment.":["Uno o varios servicios están dando problemas de funcionamiento en estos momentos."]},"suggestions":{"Suggestions":["Sugerencias"]},"Support":{"Sub category":["Subcategoría","Subcategorías"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoría","Categorías"],"Didn’t find what you were looking for?":["¿No has encontrado lo que buscabas?"],"General contact":["Contacto para consultas generales"],"Get help":["Obtener ayuda"],"Legal contact":["Contacto para cuestiones legales"],"Media contact":["Contacto para prensa y medios de comunicación"],"Partnerships contact":["Contacto para colaboraciones"],"Reading":["Lectura"]},"Support categories":{"Browse Proton product support":["Consulta la página de asistencia para productos de Proton"]},"Support category":{"There is no article in this category yet.":["No hay ningún artículo aún en esta categoría."]},"Support troubleshooting":{"--- Select ---":["--- Selecciona ---"],"App version":["Versión de la aplicación"],"Browser":["Navegador"],"Check if this helps":["Comprueba a ver si te sirve"],"Choose a category for your question":["Elige la categoría de tu consulta"],"Choose a product":["Elegir producto"],"Did this solve your issue ?":["¿Te ha resultado útil para resolver el problema?"],"Faster assistance is just a few clicks away — please make your selections":["Haz unos cuantos clics para obtener ayuda más rápidamente. Haz tu selección."],"No, contact support":["No, contactar con el equipo de asistencia"],"Proton account":["Cuenta de Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Gracias por tus comentarios"],"Troubleshooting":["Solución de problemas"],"What can we help with ?":["¿Cómo podemos ayudarte?"],"Yes":["Sí"]},"support_modal_search_query":{"Search query":["Consulta de búsqueda"]},"support_search_button":{"Search":["Buscar"]},"support_search_i_am_looking_for":{"I'm looking for":["Busco"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para una resolución más rápida, informa del problema desde la aplicación Bridge: Ayuda > Notificar un problema."],"Information":["Información"]},"SupportForm:option":{"Account Security":["Seguridad de la cuenta"],"Contacts":["Contactos"],"Custom email domain":["Dominio de correo electrónico personalizado"],"Email delivery and Spam":["Envío de correos electrónico y spam"],"Encryption":["Cifrado"],"Login and password":["Inicio de sesión y contraseña"],"Merge aliases and accounts":["Fusionar seudónimos y cuentas"],"Migrate to Proton":["Migrar a Proton"],"Notifications":["Notificaciones"],"Other":["Otro"],"Plans and billing":["Planes y facturación"],"Proton for Business":["Proton for Business"],"Sign up":["Regístrate"],"Storage":["Almacenamiento"],"Users, addresses, and identities":["Usuarios, direcciones e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Selecciona un tema"]},"swiss_baseed_feature":{"Swiss based":["Con sede en Suiza"]},"Testimonial":{"Awards":["Premios"],"Customers":["Clientes"],"Featured":["Destacado"],"Go to testimonial source":["Ir a la fuente del testimonio"],"Reviews":["Opiniones"],"Videos":["Vídeos"]},"Text":{"Find the plan that's right for you":["Encuentra el plan más adecuado para tus necesidades"],"If you need help, check out our ${ supportLink }.":["Si necesitas ayuda, consulta nuestra ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Es posible que la página que buscas haya sido eliminada o que sea un\nenlace antiguo."]},"Title":{"On this page":["En esta página"],"Related articles":["Artículos relacionados"],"Share ${ thisPage }":["Compartir ${ thisPage }"],"Thank you!":["¡Gracias!"],"this page":["esta página"]},"Tooltip":{"More information":["Más información"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Crea hasta 20 calendarios personalizados y cifrados que puedes compartir con otras personas, y añade además hasta 5 calendarios de amigos, familiares, compañeros y organizaciones."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega en privado. Tendrás a tu disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, ${ TOTAL_VPN_CONNECTIONS } conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Accede a contenido bloqueado y navega en privado. Tendrás a tu disposición más de ${ TOTAL_SERVERS } servidores en más de ${ TOTAL_COUNTRIES } países, VPN de máxima velocidad, 10 conexiones VPN, servicios de streaming en todo el mundo, bloqueadores de malware y de anuncios, y mucho más."]},"version_history_label":{"Version history":["Historial de versiones"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Almacena hasta ${ versionHistoryNumber } versiones de cada archivo durante ${ years } años como máximo"]},"vpn_features_link":{"View VPN plans":["Ver planes de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Accede a contenido bloqueado y navega con privacidad"]}}},"unleashApi":"https://account.proton.me/api"};
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How Big Tech monetizes the whole internet, not just their own platforms | Proton
The saying goes that if you aren’t paying for a product, you are the product. As a Facebook, Google, or Twitter user, it’s easy to think of yourself as the customer. But there’s a reason why you get access to these attractive and user-friendly services for free.
These companies make money by spying on you, building character profiles about you based on the data they collect, and selling your attention to advertisers who hope to earn money or votes from the precision data the platforms have gathered. Their entire revenue model is to learn as much as they can about you in order to deliver ever more highly-targeted ads to your browser or app window.
The more they know about you — where you live, what your job is, what music you like, etc. — the more effectively they can personalize the ads they show you.
By now, most of this is common knowledge. But what is rarely discussed is how these companies are spreading their influence beyond their own platforms across the rest of the internet. In doing so, Facebook, Google, and Twitter, are maximizing the amount of money they can make from each user.
Big Tech’s profits are exploding
Many people appear to accept that privacy is a fair price to pay for such convenient services. However, few people realize how these services invade your privacy even when not you are not using them.
A new analysis from Proton Mail shows that Facebook’s advertising revenue has jumped 3,600% since 2010, despite user numbers only growing 310%.
Facebook has seen the biggest increase in revenue of any social media company, making $27 per user in 2019, but Google still earns more with a profit of around $67 per user.
Google’s total advertising revenue is up 380% since 2010, resulting in Google making $134 billion in 2019 alone. Both Facebook and Google are considerably ahead of rivals such as Twitter ($9 per user), Snapchat ($7 per user), and Pinterest ($2 per user) in this regard, although all monetize user data for ad revenue.
What’s interesting here is that despite only seeing relatively modest growth in terms of new users, Big Tech companies have year-on-year posted huge profit gains.
Big Tech is tracking you everywhere
A big clue as to how they have achieved this lies in schemes like the Facebook Audience Network(new window) (FAN) platform. Launched in 2014, FAN’s new revenue model targeting mobile users resulted in a sharp rise in Facebook’s profits: from $5.69 per user in 2013 to $10.73 per user in 2015.
Facebook’s Audience Network, Google’s AdMob, and Twitter’s MoPub are Big Tech’s solution for futureproof profits as the number of new users inevitably slows down. Instead of merely inserting more ads into their own apps and sites, these platforms extend these companies’ reach far outside their ecosystems.
For example, Facebook Audience Network is a network of mobile apps that organically integrate Facebook ads with their content. This means that while you’re playing mobile games or reading the news on MailOnline, you could be shown Facebook ads that use the same targeting algorithms used to show you ads inside Facebook.
Perhaps even more importantly, the way you interact with the apps and with the ads on these apps is fed back to Facebook and added as data points to the advertising profile the company keeps on you.
Google’s AdMob(new window) and Twitter’s MoPub(new window) networks work similarly, leveraging large networks of mobile apps to compromise users’ privacy and target you with personalized ads.
Google is still by far the biggest earner when it comes to invading privacy for profit, and it also has a huge presence on the more traditional World Wide Web. Its AdSense(new window) platform allows websites to earn revenue from targeted ads displayed on their websites in exchange for sharing IP address, users’ location, products viewed or purchased, etc., with Google.
Tracking is everywhere
Arguably even worse than AdSense are the “social buttons” that track your movements across websites as you surf the internet, and which can be found wherever you go on the web. Every time(new window) you visit a website that features a Facebook “Like” button, for example, Facebook receives your user ID, the website you’re visiting, the date and time of your visit, and other browser-related info.
Even if you are not logged into Facebook or are not a Facebook user, Facebook receives info about the web page you’re visiting, the date and time, and other browser-related info. The social buttons from Google, Pinterest, Twitter, Instagram, YouTube, and so on, all perform a similar function.
Many people are aware of third-party cookies’ privacy dangers, which has led to them becoming less effective as more and more people use privacy settings in their browsers to keep them under control. Less well known are sneaky tricks designed to plug this gap in the ability to track you. These include tracking pixels (used by Facebook(new window), Twitter(new window), and Google(new window)), browser fingerprinting, canvas fingerprinting, HTML5 Web (DOM) Storage, HTTP ETags, and more.
How to protect your privacy online
There are so many ways to track you when surfing the web that there are no easy, “one stop” solutions to protect your privacy online. There are, however, several fairly easy steps you can take that will meaningfully reduce the amount of data that can be collected about your online activities.
Log out of social media accounts when not using them. Alternatively, Firefox has created a Facebook Container(new window), which can sandbox your social media sessions to prevent these services from tracking you across the web.
Avoid using mobile apps that show ads and reset your mobile device’s Advertiser ID(new window) on a regular basis. Many services can be accessed by their mobile web sites instead.
Use the Electronic Frontier Foundation’s Panopticlick(new window) to check how you can configure your browser to evade fingerprinting.
Use Proton VPN to prevent websites and apps from knowing your true IP address.
Turn on Proton VPN’s ad blocker, NetShield(new window), which blocks malware, ads, and trackers before they can even load.
Block third-party cookies in your browser. This can “break” some websites, so an alternative option is to use a cookie manager browser extension for advanced cookie management.
Use anti-tracking browser extensions such as Privacy Badger, uBlock Origin, or NoScript.
Proton Mail works with and for our users
We believe that personal data is something to be protected, not collected. Founded by CERN scientists to support civil liberties and protect users from the privacy abuses of Big Tech, Proton Mail uses a subscription business model(new window), which is based on providing privacy and security to our users.
Our only source of revenue is user subscriptions. We do not sell ads. Because our users pay us to give them control over their data, we are incentivized to keep our users’ data as secure and private as possible. Proton Mail secures your messages with end-to-end encryption(new window) and zero-access encryption(new window) to ensure that your data remains private and secure. It’s not just that we won’t spy on you: we can’t.
We also provide a free VPN service(new window) to protect your privacy. Proton Mail and Proton VPN are funded by community contributions. If you would like to support our development efforts, you can upgrade to a paid plan(new window). Thank you for your support.
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