all-in-one privacy solution":["O Proton Unlimited é uma solução única de privacidade"],"Black Friday":["Black Friday"],"No ads. Privacy by default.":["Sem anúncios. Privacidade por padrão."],"People before profits":["Pessoas acima do lucro"],"Security through transparency":["Segurança por meio da transparência"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["As melhores ofertas de ${ BLACK_FRIDAY } do Proton Mail"],"The world’s only community- supported email service":["O único serviço de e-mail do mundo apoiado pela comunidade"]},"specialoffer:limited":{"${ hours } hour":["${ hours } hora","${ hours } horas"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["${ hoursLeft }, ${ minutesLeft }, e ${ secondsLeft } restantes"],"${ minutes } minute":["${ minutes } minuto","${ minutes } minutos"],"${ seconds } second":["${ seconds } segundo","${ seconds } segundos"],"Limited time offer":["Oferta por tempo limitado"]},"specialoffer:listitem":{"Create multiple addresses":["Crie vários endereços"],"Hide-my-email aliases":["Use aliases do hide-my-email"],"Quickly unsubscribe from newsletters":["Cancele a assinatura de newsletters rapidamente"],"Use your own domain name":["Use seu próprio nome de domínio"]},"specialoffer:logos":{"As featured in":["Destaques"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Obtenha um e-mail criptografado que proteja sua privacidade"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Oferta de Black Friday do Proton Mail - Até 40% de desconto"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Obtenha até 40% de desconto nas assinaturas do Proton Mail nesta Black Friday. Confira ótimas ofertas em nossos planos de e-mail seguro com criptografia de ponta a ponta."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["Oferta de Black Friday do Proton Mail - Até 40% de desconto no e-mail protegido"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* Com o preço de ${ TOTAL_SUM } no primeiro ano"],"*Billed at ${ TOTAL_SUM } for the first 2 years":["*Com o preço de ${ TOTAL_SUM } nos primeiros dois anos"],"30-day money-back guarantee":["Garantia de reembolso de 30 dias"],"Billed at ${ TOTAL_SUM } for the first 2 years":["Com o preço de ${ TOTAL_SUM } nos primeiros dois anos"],"Billed at ${ TOTAL_SUM } for the first year":["Com o preço de ${ TOTAL_SUM } no primeiro ano"],"You save ${ SAVE_SUM }":["Economize ${ SAVE_SUM }"]},"specialoffer:off":{"${ DISCOUNT } off":["-${ DISCOUNT }"],"${ PERCENT_OFF } off":["-${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Adoro ProtonMail"],"My favorite email service":["Meu serviço favorito de e-mail"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Agradecemos ao Proton por nos manter a salvo no complicado universo da internet."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Você recebe pelo que paga. No caso das grandes tecnologias, você se acostuma quando não paga nada. Parei de usar o Gmail e troquei para o @ProtonMail"]},"specialoffer:time":{"Days":["Dias"],"Hours":["Horas"],"Min":["Min"]},"specialoffer:title":{"And much more":["E muito mais"],"Make your inbox yours":["Deixe a caixa de entrada do seu jeito"],"Safe from trackers":["A salvo de rastreadores"],"Stay organized":["Mantenha-se organizado"],"Black Friday email deals":["Ofertas de e-mail da Black Friday"],"Don’t just take our word for it":["Não confie apenas em nossa palavra"],"Our story":["Nossa história"],"Transfer your data from Google in one click":["Transfira seus dados do Google com um clique"]},"specialoffer:tooltip":{"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Compartilhe facilmente seus calendários com amigos, familiares ou colegas e visualize calendários externos."],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Inclui suporte para 1 domínio de e-mail personalizado, 10 endereços de e-mail, 10 aliases do hide-my-email, compartilhamento de calendário e muito mais."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Inclui suporte para 3 domínios de e-mail personalizados, 15 endereços de e-mail, aliases ilimitados do hide-my-email, compartilhamento de calendário e muito mais."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["Gerencie até 25 calendários, apps para dispositivos móveis, protegidos com criptografia de ponta a ponta, importação de calendário com 1 clique do Google e muito mais."]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["No momento estamos enfrentando problemas com o serviço Proton VPN"],"Learn more":["Saiba mais"]},"Status banner":{"Learn more":["Saiba mais"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["No momento, estamos com problemas no serviço ${ issues[0] }."],"We are experiencing issues with one or more services at the moment.":["No momento, estamos com problemas em um ou mais serviços."]},"suggestions":{"Suggestions":["Sugestões"]},"Support":{"Sub category":["Subcategoria","Subcategorias"]},"Support article":{"${ readingTime } min":["${ readingTime } min","${ readingTime } min"],"Category":["Categoria","Categorias"],"Didn’t find what you were looking for?":["Não encontrou o que procura?"],"General contact":["Contato geral"],"Get help":["Obter ajuda"],"Legal contact":["Contato jurídico"],"Media contact":["Contato de mídia"],"Partnerships contact":["Contato de parcerias"],"Reading":["Leitura"]},"Support troubleshooting":{"--- Select ---":["--- Selecionar ---"],"App version":["Versão do aplicativo"],"Browser":["Navegador"],"Check if this helps":["Confira se isso ajuda"],"Choose a category for your question":["Escolha uma categoria para sua pergunta"],"Choose a product":["Selecione um produto"],"Did this solve your issue ?":["Isso resolveu seu problema?"],"Faster assistance is just a few clicks away — please make your selections":["Assistência mais rápida está a apenas alguns cliques de distância — faça suas seleções"],"No, contact support":["Não, entrar em contato com o suporte"],"Proton account":["Conta Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Agradecemos pelo feedback"],"Troubleshooting":["Solução de problemas"],"What can we help with ?":["Como podemos ajudar você?"],"Yes":["Sim"]},"support_modal_search_query":{"Search query":["Consulta de pesquisa"]},"support_search_button":{"Search":["Pesquisar"]},"support_search_i_am_looking_for":{"I'm looking for":["Estou procurando"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Para uma resolução mais rápida, informe o problema no aplicativo Bridge: Ajuda > Comunicar um problema."],"Information":["Informações"]},"SupportForm:option":{"Account Security":["Segurança da conta"],"Contacts":["Contatos"],"Custom email domain":["Domínio de e-mail personalizado"],"Email delivery and Spam":["Entrega de e-mail e spam"],"Encryption":["Criptografia"],"Login and password":["Início de sessão e senha"],"Merge aliases and accounts":["Combinar alias e contas"],"Migrate to Proton":["Migrar para a Proton"],"Notifications":["Notificações"],"Other":["Outros"],"Plans and billing":["Planos e faturamento"],"Proton for Business":["Proton for Business"],"Sign up":["Criar conta"],"Storage":["Armazenamento"],"Users, addresses, and identities":["Usuários, endereços e identidades"]},"SupportForm:optionIntro":{"Select a topic":["Selecione um tópico"]},"swiss_baseed_feature":{"Swiss based":["Sediado na Suíça"]},"Testimonial":{"Awards":["Prêmios"],"Customers":["Clientes"],"Featured":["Em destaque"],"Go to testimonial source":["Ir para a página inicial de depoimentos"],"Reviews":["Avaliações"],"Videos":["Vídeos"]},"Text":{"Find the plan that's right for you":["Encontre o plano certo para você"],"If you need help, check out our ${ supportLink }.":["Se precisar de ajuda, confira nossa ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["É possível que a página que você está procurando tenha sido removida ou seja um\nlink antigo."]},"Title":{"On this page":["Nesta página"],"Related articles":["Artigos relacionados"],"Share ${ thisPage }":["Compartilhar ${ thisPage }"],"Thank you!":["Obrigado!"],"this page":["esta página"]},"Tooltip":{"More information":["Mais informações"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Crie até 20 calendários compartilháveis personalizados e criptografados. Além disso, é possível adicional até 5 calendários de amigos, família, colegas e organizações."]},"version_history_label":{"Version history":["Histórico de versões"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Armazene até ${ versionHistoryNumber } versões de cada arquivo por até ${ years } anos"]},"vpn_features_link":{"View VPN plans":["Visualizar planos de VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Acesse conteúdo bloqueado e navegue com privacidade"]}}},"unleashApi":"https://account.proton.me/api","cdn":{},"base":"blog"};
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Understand the law to help you beat spam emails and comply if you run a business.
The CAN-SPAM Act is the US federal law on commercial emails. For consumers, it allows you to opt out of receiving marketing messages and helps you control annoying and potentially dangerous spam emails. For businesses, strictly following the regulations can help you stay compliant and enhance customer experience and trust.
Learn all about the CAN-SPAM Act to help identify and manage spam or comply with the law if you send marketing emails.
The CAN-SPAM Act(new window), which stands for “Controlling the Assault of Non-Solicited Pornography and Marketing Act”, is the US federal law regulating commercial email messages.
Enacted in 2003 in response to a rising tide of junk mail, the law sets rules for sending commercial emails. Together with the CAN-SPAM Rule(new window), it aims to combat spam and fraudulent practices in email marketing.
A play on the verb “to can”, meaning “to throw away”, “CAN-SPAM” was intended to mean “get rid of spam”. But critics of the law were quick to dub it the “YOU-CAN-SPAM Act”, saying it effectively legalized spam.
Whatever your view, knowing the law can help you identify and manage spam and stay compliant if you send commercial emails.
What does the CAN-SPAM Act regulate?
The CAN-SPAM Act applies to all commercial email messages sent to individual consumers or businesses. According to the act, “commercial” means “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.
Commercial content: Information promoting a commercial product or service, including links to a website with promotional content
Transactional or relationship content: Information facilitating or updating an ongoing transaction that the customer has agreed on, such as a purchase
Other content: Information that is neither commercial nor transactional/relationship
So what if a message contains a mix of different types of content? Here’s how the FTC explains how to decide if the email’s primary purpose is commercial:
“If a recipient reasonably interpreting the subject line would likely conclude that the message contains an advertisement or promotion for a commercial product or service or if the message’s transactional or relationship content does not appear mainly at the beginning of the message, the primary purpose of the message is commercial.”
What does the CAN-SPAM Act require?
The law sets specific rules businesses and individuals must stick to when sending commercial emails, including but not limited to the following:
Don’t use misleading subject lines or inaccurate information in the email header fields (From, To, and Reply-To).
Give recipients a clear and conspicuous mechanism to opt out of receiving further emails.
Clearly identify the message as an advertisement in the subject line or other parts of the message.
Include your physical postal address or a post office box registered with the US Postal Service so consumers can contact you.
What are the fines for violating the CAN-SPAM Act?
As of 2023, each individual email you send in violation of the law is subject to penalties of up to $50,120. While small, that fine can add up to millions of dollars if you send thousands of noncompliant emails.
Other factors affecting the fine include whether the violation was willful and the degree of consumer harm caused. You could also face additional civil penalties or be required to pay damages to those affected by the unlawful messages.
What’s the difference between the CAN-SPAM Act, Canada’s CASL, and the EU’s ePrivacy Directive?
One significant difference between the CAN-SPAM Act and equivalent regulations in Canada and the European Union is the type of consent required.
Both the ePrivacy Directive and the CASL allow for a soft opt-in (the CASL calls it implied consent) if you already have a pre-existing business relationship with someone. This allows you, for example, to send marketing emails to your existing customers. If they bought something from you and didn’t opt out of marketing emails, you can send them emails about similar products or services. But you must have given them a clear chance to opt out when you first collect their details and in every subsequent message.
By contrast, the CAN-SPAM Act stipulates opt-out consent. In other words, a business can send you commercial emails without your prior consent, although they must include a way for you to opt out of receiving them in the future.
Here are some other key differences between the three regulations:
CAN-SPAM Act (USA)
CASL (Canada)
ePrivacy Directive (EU)
Consent
Opt-out
Opt-in/implied consent
Opt-in/soft opt-in
Enforced by
The Federal Trade Commission
Various agencies including the Canadian Radio-television and Telecommunications Commission (CRTC)
Data Protection Authorities (DPAs) in each member state
Financial penalties
Up to $50,120 per email sent
Up to $1 million for individuals and up to $10 million for businesses
Vary from state to state
Applies to
Any commercial email sent to or from a US-based email address
Any commercial message sent from or received by a computer system in Canada
Any business that processes the data of EU citizens, including email, regardless of location
The CAN-Spam Act, CASL, and ePrivacy Directive compared
CAN-SPAM Act best practices for business
If you run a business and send commercial emails, here’s how to ensure you don’t fall foul of the CAN-SPAM Act:
Don’t put false information in headers: The From, To, and Reply-To fields in your email header, including the email address and domain name, must be accurate and identify the business sending the message.
Don’t use deceptive subject lines: The subject line must not be misleading but accurately reflect the content of the message.
Identify the message as an ad: You must indicate clearly and conspicuously that your message is an advertisement in the subject line or other parts of the message.
Include a way to opt out: Your message must clearly explain that recipients have a right to opt out of getting marketing emails from you in the future and include a mechanism, like an “unsubscribe ” link, to do so.
Fulfill opt-out messages: You must honor requests by recipients to opt out of receiving future messages within 10 business days.
Say where you’re located: You must include your physical postal address or a post office box registered with the US postal service, even if you use a third party to handle your marketing emails.
And don’t forget: If you hire another company to handle your commercial emails, you must ensure they comply with the law.
Following the CAN-SPAM rules not only ensures compliance but can also help build trust in your brand, improving your customer experience and even email deliverability. If you play by the book, email and internet service providers are less likely to flag your messages as spam.
Use the law to manage spam
As a consumer, understanding the main provisions of the CAN-SPAM Act can help you take steps to manage spam and protect your privacy and security.
If you receive an unsolicited email from a US-based email address, consider these key requirements of the law to help you identify spam:
Beware of unknown senders: Does the information in the From, To, and Reply-To fields in the email header match and accurately identify the sender? This can help you distinguish a genuine marketing message from a scam.
Check subject lines: Does the subject line reflect the content of the email? If it’s obviously deceptive, the message may be malicious spam or a phishing attempt.
Opt-out mechanism: Does the email include a way to opt out, such as an “unsubscribe” link? Before clicking “unsubscribe”, check for signs of phishing. On a computer, you can hover your mouse over (don’t click!) a link to check the destination URL looks genuine. If you use Proton Mail, you can double-check “unsubscribe” links with link confirmation or simply click our Unsubscribe button and let us handle it for you.
Physical postal address: Does the message include a genuine US postal address? No postal address, or an obviously fake one, is a clear red flag.
Above all, use the information above to research the company online and check it’s genuine before clicking on any links or downloads or responding in any way.
For more on how to reduce the amount of spam you receive, see our top tips to stop spam. If you’re just overwhelmed by spam in your inbox, you can always start fresh with a new account.
Switch to a secure email service, like Proton Mail, which has advanced spam filtering and other anti-spam features. Join us, beat spam, and stay secure!
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