all-in-one privacy solution":["Proton Unlimited — комплексное решение для защиты данных"],"Black Friday":["Черная пятница"],"No ads. Privacy by default.":["Без рекламы. Гарантия конфиденциальности"],"People before profits":["Люди важнее прибыли"],"Security through transparency":["Безопасность, основанная на прозрачности"],"The best Proton Mail ${ BLACK_FRIDAY } deals":["${ BLACK_FRIDAY }: лучшие предложения Proton Mail"],"The world’s only community- supported email service":["Единственный в мире сервис электронной почты с поддержкой сообщества"]},"specialoffer:limited":{"${ hours } hour":["${ hours } час","${ hours } часа","${ hours } часов","${ hours } часа"],"${ hoursLeft }, ${ minutesLeft } and ${ secondsLeft } left":["Осталось ${ hoursLeft }, ${ minutesLeft } и ${ secondsLeft }"],"${ minutes } minute":["${ minutes } минута","${ minutes } минуты","${ minutes } минут","${ minutes } минуты"],"${ seconds } second":["${ seconds } секунда","${ seconds } секунды","${ seconds } секунд","${ seconds } секунды"],"Limited time offer":["Ограниченное по времени предложение"]},"specialoffer:listitem":{"Create multiple addresses":["Создавайте несколько адресов"],"Hide-my-email aliases":["Создавайте алиасы hide-my-email"],"Quickly unsubscribe from newsletters":["С легкостью отменяйте подписку на рассылки"],"Use your own domain name":["Используйте собственное доменное имя"]},"specialoffer:logos":{"As featured in":["О нас в СМИ"]},"specialoffer:metadescription":{"Get an encrypted email that protects your privacy":["Электронная почта, защищающая вашу конфиденциальность"]},"specialoffer:metatitle":{"Proton Mail Black Friday Sale - Up to 40% off":["Черная пятница в Proton Mail: скидки до 40 %"]},"specialoffer:newmetadescription":{"Get up to 40% off Proton Mail subscriptions this Black Friday. Find great deals on our secure end-to-end encrypted email plans.":["Получите Proton Mail со скидкой до 40 %. Не пропустите выгодные предложения на планы безопасной электронной почты, зашифрованной сквозным шифрованием, в честь «черной пятницы»."]},"specialoffer:newmetatitle":{"Proton Mail Black Friday sale | Up to 40% off secure email":["«Черная пятница» в Proton Mail | Скидки до 40 %"]},"specialoffer:note":{"* Billed at ${ TOTAL_SUM } for the first year":["* ${ TOTAL_SUM } за первый год."],"*Billed at ${ TOTAL_SUM } for the first 2 years":["* ${ TOTAL_SUM } за первые два года."],"30-day money-back guarantee":["Гарантия возврата средств в течение 30 дней"],"Billed at ${ TOTAL_SUM } for the first 2 years":["${ TOTAL_SUM } за первые 2 года"],"Billed at ${ TOTAL_SUM } for the first year":["${ TOTAL_SUM } за первый год"],"You save ${ SAVE_SUM }":["Вы экономите ${ SAVE_SUM }."]},"specialoffer:off":{"${ DISCOUNT } off":["–${ DISCOUNT }"],"${ PERCENT_OFF } off":["–${ PERCENT_OFF }"]},"specialoffer:testimonial":{"I love my ProtonMail":["Обожаю ProtonMail!"],"My favorite email service":["Мой любимый сервис электронной почты"],"Thanks Proton for keeping us all safe in the complicated internet universe.":["Спасибо Proton за защиту в запутанном интернет-пространстве."],"You get what you pay for. In the case of big tech, if you pay nothing, you get used. I quit using Gmail and switched to @ProtonMail":["Полностью оправданное вложение денег. Бигтех-компании используют тебя, если ты им не платишь. Поэтому я перешла с Gmail на @ProtonMail."]},"specialoffer:time":{"Days":["дн."],"Hours":["ч."],"Min":["мин."]},"specialoffer:title":{"And much more":["И это еще не всё"],"Make your inbox yours":["Настройка на свой вкус"],"Safe from trackers":["Защита от трекеров"],"Stay organized":["Всё по полочкам"],"Black Friday email deals":["Безопасная почта для покупок в «черную пятницу»"],"Don’t just take our word for it":["Отзывы наших клиентов"],"Our story":["Наша история"],"Transfer your data from Google in one click":["Перенесите данные из Gmail в одно нажатие"]},"specialoffer:tooltip":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, connect up to 10 devices, access worldwide streaming services, malware and ad-blocker, and more.":["Сохраняйте конфиденциальность в Интернете и получайте доступ к заблокированному контенту. Включает ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах с возможностью подключения на 10 устройствах, доступ к стриминговым платформам со всего мира, блокировщик рекламы, функцию защиты от вредоносных программ и другие преимущества."],"Easily share your calendar with your family, friends or colleagues, and view external calendars.":["Предоставляйте доступ к календарю родственникам, друзьям и коллегам, а также просматривайте календари других сервисов"],"Includes support for 1 custom email domain, 10 email addresses, 10 hide-my-email aliases, calendar sharing, and more.":["Включает поддержку 1 пользовательского домена, 10 адресов электронной почты, 10 алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Includes support for 3 custom email domains, 15 email addresses, unlimited hide-my-email aliases, calendar sharing, and more.":["Включает поддержку трех пользовательских доменов, 15 адресов электронной почты, неограниченного числа алиасов hide-my-email, совместный доступ к календарю и другие преимущества."],"Manage up to 25 calendars, mobile apps, secured with end-to-end encryption, 1-click calendar import from Google, and more.":["До 25 календарей, мобильные приложения, сквозное шифрование, удобный перенос данных из Google Календаря и другие преимущества"]},"Status Banner":{"At the moment we are experiencing issues with the Proton VPN service":["При использовании сервиса Proton VPN могут возникать проблемы"],"Learn more":["Подробнее"]},"Status banner":{"Learn more":["Подробнее"],"Please note that at the moment we are experiencing issues with the ${ issues[0] } service.":["Сейчас при использовании сервиса ${ issues[0] } могут возникать проблемы."],"We are experiencing issues with one or more services at the moment.":["При использовании одного или нескольких сервисов могут возникать проблемы."]},"suggestions":{"Suggestions":["Предложения"]},"Support":{"Sub category":["Подкатегория","Подкатегории","Подкатегорий","Подкатегорий"]},"Support article":{"${ readingTime } min":["${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин.","${ readingTime } мин."],"Category":["Категория","Категории","Категорий","Категорий"],"Didn’t find what you were looking for?":["Не нашли желаемый контент?"],"General contact":["Общие контакты"],"Get help":["Получить помощь"],"Legal contact":["Контакты юридического отдела"],"Media contact":["Контакты для прессы"],"Partnerships contact":["Контакты по вопросам партнерства"],"Reading":["Чтение"]},"Support categories":{"Browse Proton product support":["Смотреть ресурсы по поддержке продуктов Proton"]},"Support category":{"There is no article in this category yet.":["В этой категории еще нет статей."]},"Support troubleshooting":{"--- Select ---":["— Выбрать —"],"App version":["Версия приложения"],"Browser":["Браузер"],"Check if this helps":["Возможно, нужный ответ найдется здесь"],"Choose a category for your question":["Выберите категорию запроса"],"Choose a product":["Выберите продукт"],"Did this solve your issue ?":["Удалось ли нам решить вашу проблему?"],"Faster assistance is just a few clicks away — please make your selections":["Выберите подходящие варианты. Всего пара нажатий — и вы на шаг ближе к решению проблемы."],"No, contact support":["Нет, связаться со службой поддержки"],"Proton account":["Аккаунт Proton"],"Proton Bridge":["Proton Bridge"],"Proton Calendar":["Proton Calendar"],"Proton Drive":["Proton Drive"],"Proton for Business":["Proton for Business"],"Proton Mail":["Proton Mail"],"Proton Pass":["Proton Pass"],"Proton VPN":["Proton VPN"],"Thank you for your feedback":["Спасибо за отзыв!"],"Troubleshooting":["Устранение неполадок"],"What can we help with ?":["Чем мы можем вам помочь?"],"Yes":["Да"]},"support_modal_search_query":{"Search query":["Поисковый запрос"]},"support_search_button":{"Search":["Найти"]},"support_search_i_am_looking_for":{"I'm looking for":["Я ищу"]},"SupportForm":{"For a faster resolution, please report the issue from the Bridge app: Help > Report a problem.":["Чтобы быстро устранить проблему в приложении Bridge, выберите «Справка» > «Сообщить о проблеме»."],"Information":["Информация"]},"SupportForm:option":{"Account Security":["Безопасность аккаунта"],"Contacts":["Контакты"],"Custom email domain":["Пользовательский домен адреса электронной почты"],"Email delivery and Spam":["Доставка электронных писем и спам"],"Encryption":["Шифрование"],"Login and password":["Имя пользователя и пароль"],"Merge aliases and accounts":["Объединение псевдонимов и аккаунтов"],"Migrate to Proton":["Переход на Proton"],"Notifications":["Уведомления"],"Other":["Другое"],"Plans and billing":["Тарифы и оплата"],"Proton for Business":["Proton for Business"],"Sign up":["Регистрация"],"Storage":["Хранилище"],"Users, addresses, and identities":["Пользователи, адреса и личные данные"]},"SupportForm:optionIntro":{"Select a topic":["Выберите тему"]},"swiss_baseed_feature":{"Swiss based":["В Швейцарии"]},"Testimonial":{"Awards":["Награды"],"Customers":["Клиенты"],"Featured":["Что о нас говорят"],"Go to testimonial source":["Перейти к источнику отзыва"],"Reviews":["Отзывы"],"Videos":["видео."]},"Text":{"Find the plan that's right for you":["Найдите подходящий план"],"If you need help, check out our ${ supportLink }.":["Если вам нужна помощь, перейдите в ${ supportLink }."],"The page you’re looking for might have been removed, or it could be an\nold link.":["Возможно, страница удалена\nили у вас устаревшая ссылка."]},"Title":{"On this page":["На этой странице"],"Related articles":["Статьи по теме"],"Share ${ thisPage }":["Поделиться ${ thisPage }"],"Thank you!":["Спасибо!"],"this page":["этой страницей"]},"Tooltip":{"More information":["Подробнее"]},"tooltip_calendar":{"Create up to 20 custom & shareable encrypted calendars. On top of that, add up to 5 calendars from friends, family, colleagues, and organizations.":["Есть возможность создать до 20 зашифрованных пользовательских календарей и делиться ими с другими людьми, а также добавить до 5 календарей друзей, родственников, коллег и организаций."]},"tooltip_vpn":{"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, ${ TOTAL_VPN_CONNECTIONS } VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, ${ TOTAL_VPN_CONNECTIONS } VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."],"Access blocked content and browse privately. Includes ${ TOTAL_SERVERS }+ servers in ${ TOTAL_COUNTRIES }+ countries, highest VPN speed, 10 VPN connections, worldwide streaming services, malware and ad-blocker, and more.":["Получайте доступ к заблокированному контенту, просматривайте страницы анонимно и пользуйтесь стриминговыми сервисами со всего мира. Мы предлагаем ${ TOTAL_SERVERS } серверов более чем в ${ TOTAL_COUNTRIES } странах, высочайшую скорость VPN, 10 VPN-подключений, защиту от вредоносных программ, блокировщик рекламы и многое другое."]},"version_history_label":{"Version history":["История версий"]},"version_history_tooltip":{"Store up to ${ versionHistoryNumber } versions of each file for up to ${ years } years":["Храните версии каждого файла (до ${ versionHistoryNumber }) не более нескольких лет (${ years })."]},"vpn_features_link":{"View VPN plans":["Посмотреть тарифы VPN"]},"vpn_features_useCase":{"Access blocked content and browse privately":["Доступ к заблокированному контенту и конфиденциальный просмотр веб-страниц"]}}},"unleashApi":"https://account.proton.me/api"};
// We need to import data (the framework context) from the server
// This Astro feature with define:vars works well but creates an inline script
// So we can't directly import the initFramework helper, we have to store the context
window.frameworkContext = frameworkContext;
})();
Google has made sure that 2023 will go down as the year of privacy washing. It introduced a new “ad privacy feature” for Chrome in September, and now it’s broadened the release of the beta version of Ad Topics for Android (both part of its misleadingly named Privacy Sandbox initiative). In both instances, Google sold a move to give itself total monopolistic control over the ability to spy on your activity as a “privacy feature”.
If your smartphone runs Android 13, you’ve likely seen this pop-up screen that touts Android has “new ways to limit what apps can learn about you”. Notice how it doesn’t say it will limit what Google can learn about you.
In fact, all Google has done is remove other organizations’ ability to see what you’re doing without consulting it, making it just another attempt by Google to redefine privacy as “No one can see your information — no one but us”.
How does Ad Topics on Android work?
Previously, Android devices allowed apps to share your information, including your device’s Android advertising ID, geographic location, device type, operating system, mobile carrier, keyboard language, and more, directly with third parties, such as advertisers and data brokers. In this system, the advertising ID is one of the most valuable bits of data because it’s persistent and allows third parties to build a profile on you by tracking your activity across different apps.
This system is obviously flawed for your privacy, as it’s difficult to know which apps share what information and with whom.
With its Ad Topics beta, Google is rebuilding the Android operating system to prevent these parties from being able to access this information directly. Instead, your Android device will now store your app activity locally. Then, Google — and only Google — aggregates and processes this information to assign you topics of interest based on the apps you use and your activity in them. Finally, third parties and apps go to Google and ask it which topic groups you’re in so they can show you targeted ads.
Google claims it anonymizes this data before sharing it with third parties. Ad Topics also groups you into interest groups rather than having Google track you individually, allowing it to do away with the advertising ID. It also allows you to exit any interest group you don’t want to be in. (You’d be within your rights to be skeptical of Google’s willingness to let you leave interest groups — just last year, Google settled a lawsuit(new window) over continuing to track Android users’ location even after they turned the feature off.)
But Google is still monitoring every app you open, what you do in them, and using that data to sell ads.
With Ad Topics, Google is using the pretext of privacy to box out the competition and keep all your data to itself.
To make matters worse, Google isn’t turning off its other tracking systems in Android. Ad Topics exists simultaneously with the previous system based on the Android advertising ID, and it’s up to apps to voluntarily opt in. This essentially means that you’re being monitored by two separate systems on your Android device, and according to a statement from 2022(new window), the earliest Google will shut down advertising IDs is sometime in 2024.
Can you turn off Ad Topics?
You might have noticed in the screenshot above that there was no Accept or Decline option, only a Got it button. If you tap “Got it”, it turns on app suggested ads and ad measurement. In true Google fashion, it nudges you toward the maximum amount of surveillance.
Fortunately, you can turn off Ad Topics — you simply need to dig through several layers of menus.
How to turn off Ad Topics
Not all Android will have Ad Topics enabled yet. The following directions are for a Google Pixel 7. Steps may vary, and menus may have different names on other Android devices.
Tap Settings (the gear icon).
Go to Security & privacy → More privacy settings → Ads → Ad privacy → Ad topics.
Tap the toggle switch next to Allow ad topics.
Google thinks your data belongs to it
Just like the Google VPN(new window) and the “ad privacy features” for Chrome that preceded it, the Ad Topics for Android is the embodiment of privacy washing. Google is disguising a calculated effort to get complete control of user data on Android devices as a privacy-protecting initiative, even though it’s not stopping any of its data collection. It’s misleading and an abuse of its status as a gatekeeper of the Android operating system.
If Google were truly concerned about your privacy, it wouldn’t replace one system of surveillance with another (or run two on your Android simultaneously). It would find a new way to bring in revenue that didn’t rely on monetizing its user base’s private information.
Unfortunately for us, Google as a business is entirely dependent on advertising. In 2022, Alphabet, Google’s parent company, made roughly $224.5 billion from advertising(new window), or almost 80% of its revenue. Even minimal attempts to introduce true privacy would fundamentally alter the company.
Google wants to have it both ways — it wants to appeal to the global privacy movement that only continues to grow without actually giving up any of its access to your information. Hence it dresses up new surveillance systems as privacy features.
For privacy to take root on the internet, we must reject these privacy-washing attempts.
Choose true privacy
We think the online surveillance that has permeated the internet is bad for democracy, a disaster for human rights, and makes us all easier to manipulate. Proton was founded to resist these exact types of surveillance systems.
We built end-to-end encrypted systems that put people in charge of what happens to their information and chose a business model that allows us to grow and thrive without monetizing our community’s information.
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